{"id":27617,"date":"2024-07-12T14:33:17","date_gmt":"2024-07-12T06:33:17","guid":{"rendered":"https:\/\/ulm.ac.id\/id\/?p=27617"},"modified":"2024-07-18T11:00:23","modified_gmt":"2024-07-18T03:00:23","slug":"pelatihan-digital-public-relation-bekali-keterampilan-digital-pr-humas-ulm","status":"publish","type":"post","link":"https:\/\/ulm.ac.id\/id\/2024\/07\/12\/pelatihan-digital-public-relation-bekali-keterampilan-digital-pr-humas-ulm\/","title":{"rendered":"Pelatihan Digital Public Relation\u00a0Bekali Keterampilan Digital PR Humas ULM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27617\" class=\"elementor elementor-27617\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28403da6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28403da6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e1b0a82\" data-id=\"7e1b0a82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-725459d2 elementor-widget elementor-widget-text-editor\" data-id=\"725459d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Banjarmasin &#8211; Tenaga Kependidikan Humas Universitas Lambung Mangkurat (ULM) mengikuti pelatihan Digital Public Relation di Balai Pengembangan Sumber Daya Manusia dan Penelitian (BPSDMP) Kominfo Banjarmasin. Pelatihan tersebut berlangsung selama 5 (lima) hari dari tanggal 8-12 Juli 2024.<\/p>\r\n<p style=\"text-align: justify;\">Pelatihan tersebut merupakan salah satu program Government Transformation Academy (GTA) Digitalent oleh BPSDM Kominfo RI. Pelatihan tersebut digelar dalam rangka mengembangkan dan meningkatkan SDM dan talenta digital di bidang Komunikasi dan Informatika.<\/p>\r\n<p style=\"text-align: justify;\">Materi pelatihan disampaikan oleh praktisi kehumasan Dian Abdi Wahyudillah. Adapun materi pelatihan yang diberikan mencakup kompetensi-kompetensi:<\/p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n \t<li>Menerapkan pengelolaan <em>caption<\/em>dan <em>reaction <\/em>di media digital<\/li>\r\n \t<li>Menerapkan pengelolaan konten di media digital berbasis <em>tools<\/em><\/li>\r\n \t<li>Memahami pengukuran dan analisis di media digital<\/li>\r\n \t<li>Menyususn rencana program dan anggaran komunikasi kehumasan<\/li>\r\n \t<li>Seminar praktek rancangan program dan anggaran komunikasi kehumasan lembaga<\/li>\r\n<\/ul>\r\n<p style=\"text-align: justify;\">Melalui pelatihan ini diharapkan staf Humas ULM mendapatkan pengetahuan dan keterampilan baru dalam bidang kehumasan digital. Selain itu, pelatihan ini juga memberikan wawasan tentang bagaimana merancang dan mengimplementasikan strategi komunikasi digital yang efektif.<\/p>\r\n<p style=\"text-align: justify;\">Di zaman dengan perkembangan digital dan internet yang cepat ini, penting bagi humas untuk memahami media sosial untuk memaksimalkan perannya di era digital ini.\r\nHal tersebut dikarenakan media sosial memiliki kemampuan untuk menjangkau audiens atau publik secara luas dan cepat. Media sosial juga memungkinkan humas untuk berinteraksi dengan publik dan mendapatkan <em>feedback<\/em>\u00a0dengan mudah.<\/p>\r\n<p style=\"text-align: justify;\">Keaktifan di media sosial juga dapat membantu humas membangun <em>branding<\/em>\u00a0atau reputasi institusi\/lembaga melalui berbagai konten yang informatif dan menarik. Media sosial juga umumnya memiliki alat untuk menganalisis atau mengukur perkembangan dan efektivitas konten yang dibagikan.<\/p>\r\n<p style=\"text-align: justify;\">Dengan berbagai manfaat media sosial tersebut, maka tak diragukan lagi bahwa penting bagi humas masa kini (era digital) untuk membekali diri dengan keterampilan media sosial.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e113b3 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"5e113b3\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper-container\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/ulm.ac.id\/id\/wp-content\/uploads\/2024\/07\/WhatsApp-Image-2024-07-18-at-09.54.54.jpeg\" alt=\"WhatsApp Image 2024-07-18 at 09.54.54\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/ulm.ac.id\/id\/wp-content\/uploads\/2024\/07\/WhatsApp-Image-2024-07-18-at-09.57.42.jpeg\" alt=\"WhatsApp Image 2024-07-18 at 09.57.42\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/ulm.ac.id\/id\/wp-content\/uploads\/2024\/07\/WhatsApp-Image-2024-07-12-at-17.59.20-scaled.jpeg\" alt=\"WhatsApp Image 2024-07-12 at 17.59.20\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Banjarmasin &#8211; Tenaga Kependidikan Humas Universitas Lambung Mangkurat (ULM) mengikuti pelatihan Digital Public Relation di Balai Pengembangan Sumber Daya Manusia dan Penelitian (BPSDMP) Kominfo Banjarmasin. Pelatihan tersebut berlangsung selama 5 (lima) hari dari tanggal 8-12 Juli 2024. Pelatihan tersebut merupakan &hellip; <\/p>\n","protected":false},"author":6,"featured_media":27624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":0},"categories":[66],"tags":[],"_links":{"self":[{"href":"https:\/\/ulm.ac.id\/id\/wp-json\/wp\/v2\/posts\/27617"}],"collection":[{"href":"https:\/\/ulm.ac.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulm.ac.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulm.ac.id\/id\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ulm.ac.id\/id\/wp-json\/wp\/v2\/comments?post=27617"}],"version-history":[{"count":4,"href":"https:\/\/ulm.ac.id\/id\/wp-json\/wp\/v2\/posts\/27617\/revisions"}],"predecessor-version":[{"id":27630,"href":"https:\/\/ulm.ac.id\/id\/wp-json\/wp\/v2\/posts\/27617\/revisions\/27630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulm.ac.id\/id\/wp-json\/wp\/v2\/media\/27624"}],"wp:attachment":[{"href":"https:\/\/ulm.ac.id\/id\/wp-json\/wp\/v2\/media?parent=27617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulm.ac.id\/id\/wp-json\/wp\/v2\/categories?post=27617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulm.ac.id\/id\/wp-json\/wp\/v2\/tags?post=27617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}